TikTok adds page with Spanish sounds in advance of Latin Grammys

The change is available to users who have their mobile OS or TikTok language settings set to Spanish. (Photo illustration by Pavlo Gonchar / SOPA Images / LightRocket via Getty Images)

TikTok adds a Spanish audio page to show music from Latinx artists to US users.

The company announced the launch of the audio site Today, ahead of the Latin Grammy Awards on Thursday. The feature is available to all US users who have their language on the app or mobile OS set to Spanish.

TikTok has been criticized for allegedly abusing color creators, many of whom start viral trends that drive significant engagement and earnings on the app, and are often appropriated by mainstream creators. In the summer of 2021, black creators continued on TikTok strike after the release of Megan Thee Stallion’s new song “Thot Sh ** t” to protest against white creators using their dances without crediting them among other issues on the platform. There are also claims that TikTok’s algorithm is racist which the company has disputed. TikTok has launched various enterprise efforts to support color creators, including MACRO x TikTok black creators grant at $ 50,000. The decision to add a page with Spanish sounds signals another attempt to support creators of colors.

TikTok is also adding four Latin Grammy playlists and will have two creators from #CasaTikTok broadcasting content from the Las Vegas Awards.

TikTok adds page with Spanish sounds in advance of Latin Grammys

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