Google logo schema gets ImageObject type support

The Google logo scheme now supports the ImageObject type, in addition to the URL type, according to updated information in the help document. Google said this provides “new flexibility” to specify an organization logo using these schema markers.

What is new. The logo required properties uses to just say that it accepted the URL property, but now it says both URL or ImageObject. Here is a screenshot of this section of the help document:

ImageObject type allows you to add additional data to an image, such as width and height, or the author or a caption. Whereas the URL type did not give you these added values.

Why we worry. Google gives us a little more flexibility in implementing logo schema and structured data in the future. So if you use these forms, you can decide that you will use it in the future ImageObject type over URL type – or not.


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Barry Schwartz a contributor to Search Engine Land and a member of the SMX event programming team. He owns RustyBrick, a NY-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced SEM topics. Barry’s personal blog is called Cartoon Barry, and he can be followed on Twitter here.

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