Elementor 3.5 renews WooCommerce functionality

The preferred solution for e-commerce functionality on more than 3.8 million websites, WooCommerce has no shortage of fans among website builders and store owners. While the WooCommerce system itself can be extremely powerful, there are some limitations to what you can do with this open source plugin without extensive coding knowledge.

Website creation tools like Elementor are designed to simplify the process of creating consistent, high-quality shopping experiences with WooCommerce. When Elementor introduced WooCommerce editing tools in 2018, it was quickly embraced as a user-friendly and low-code way to develop online stores.

Since then, the original features available for WooCommerce from Elementor have unfortunately become a bit outdated.

As part of the Elementor 3.5 release, a number of renewed, upgraded and new features are introduced specifically for WooCommerce store building. Here’s what website owners can expect.

Features to enhance the customer experience

The primary theme behind the WooCommerce updates from Elementor seems to be customer experience. Now customers have more choices than ever when shopping online; it is crucial for store owners to build procurement avenues that are consistent, engaging and streamlined. Unfortunately, the old Elementor WooCommerce features started to feel a bit clumsy, outdated and inflexible for the new e-commerce landscape.

To respond to new customer needs, Elementor is now introducing:

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  • Checkout widgets: According to studies, e-commerce sites can improve their conversion rates by 35.26% with simple changes in checkout design. Previously, the WooCommerce checkout features available from Elementor were limited, leading to complex and inconsistent experiences. The new checkout widget solves this problem by giving website owners more customization options (like one- or two-column layout) and one-click configuration functionality.
  • Curve widgets: The new cart widget from Elementor replaces the old-fashioned and outdated standard cart page in WooCommerce. With Elementor’s widget, website owners will now be able to create a consistent wagon experience with customizable type, style and content. It is also possible to change the layout and button placement. This should lead to fewer problems giving up wagons in the future.
  • My account: The new “My Account” functionality enabled by Elementor 3.5 allows site owners to create custom “My Account” views with various visual options, one-click configuration, and the ability to view tabs and sections side by side. The overall experience needs to be more consistent, convenient and branded.
  • Scroll snap: With the “scroll snap” feature, website owners can control the customer experience and ensure that the right information gets the right amount of attention. This improves conversion rates and allows for the development of a more streamlined road-to-purchase for the end user.
  • Progress tracker: The Progress Tracking widget informs users how much of a payment process they have left to complete, and helps reduce the ever-present risk of the cart leaving. Website designers can provide positive feedback and encouragement at every step of the buying journey.

Why these changes?

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According to the Elementor team, the range of updates introduced to WooCommerce in the 3.5 update responds to the changing preferences and trends in online shopping. Customer expectations have changed since Elementor WooCommerce functionality was first introduced. Today’s customers want more consistent, streamlined experiences on any device.

At the same time, the WooCommerce feature updates have enabled Elementor to enhance the user experience for modern business owners and site builders. Elementor users will now have a wider range of customization options, empowered by simple one-click configuration options and a more streamlined workflow.

The Elementor 3.5 update also tackles a number of flaws and flaws within the WooCommerce building experience, while still ensuring that the technology remains compatible with leading WooCommerce assets, such as the “Hello” theme.

The combined range of new features, widgets and updates from Elementor should help improve both the user experience for companies building websites and the customer experience for the end users they want to reach. According to Elementor, this is just the first in a series of improvements coming to the platform. It is worth keeping an eye out for new announcements when they arrive.

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