Market segmentation – dividing your audiences into smaller categories that share similar characteristics – can be an effective approach for marketers.
A few ways it can benefit your brand include helping create hyper-targeted ads, building stronger relationships with your customers, and identifying your most motivated audiences.
So what filters can you use to segment your market?
An infographic (below) from Semrush explores six criteria commonly used by marketers: geographic, demographic, psychographic, behavioral, media, and advantage.
Check the infographics: