25 most valuable global brands in 2021

Apple is the world’s most valuable brand for the ninth year in a row, according to recent studies from Interbrand.

The annual report was based on an in-depth analysis of major global brands. The researchers determined the brand value based on three areas: financial performance, the brand’s role in driving purchasing decisions and the brand’s competitive strength (see the full methodology here).

The five most valuable brands in 2021 are all technology companies: Apple, Amazon, Microsoft, Google and Samsung.

Coca-Cola ranks as the most valuable non-technological global brand (sixth on the list); it is followed by the car manufacturers Toyota and Mercedes-Benz.

Apple experienced the largest increase in brand value in 2021 measured in dollars. However, Tesla experienced the largest relative increase, with its brand value increasing by 184% in 2021 compared to 2020.

relative increase in brand value from 2020 to 2021

About the research: The annual report was based on an in-depth analysis of major global brands. The researchers determined the brand rating based on three key areas: economic performance, the brand’s role in driving purchasing decisions, and the brand’s competitiveness.

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